eCommerce videos provide customers with a first hand look at a product that is currently on a 2D screen. An eCommerce video creates a visual reality that will empower a shopper with product knowledge and the confidence they need to commit to that purchase.
Sure. Shopping online provides convenience in our lives, but it also lacks the real life product demonstrations that one might get in a brick and mortar shop. It also eliminates the personal interaction you could have to convey how your product works or other important product information.
In addition, searches related to “how to” on YouTube grew 70% from 2014 to 2015. When people shop online, it isn't enough to read a description or look at a photo these days. Shoppers want the confidence with their purchase. 52% of consumers are more confident in a purchase after watching a product video. Coral House Productions will help you build a compelling short story of your item giving customers the confidence purchasing experience. With a better informed customer, you can exceed your sales goals, increase your conversion and retention rates and experience fewer returns. With well-crafted eCommerce videos, you can build trust between your brand and your customers that lead to long relationships and reoccurring purchases or referrals.