Research shows that business owners and marketing strategists are using video content to increase a company's brand awareness or to showcase products. Not only are they using it, but reports show that 43% of people want to see more video content from marketers.
Video content is the most effective way to engage clients.
ECOMMERCE VIDEOS (Product Demos, How-To's)
eCommerce videos provide customers with a first hand look at a product that is currently on a 2D screen. An eCommerce video creates a visual reality that will empower a shopper with product knowledge and the confidence they need to commit to that purchase.
Sure. Shopping online provides convenience in our lives, but it also lacks the real life product demonstrations that one might get in a brick and mortar shop. It also eliminates the personal interaction you could have to convey how your product works or other important product information.
When people shop online, it isn't enough to read a description or look at a photo these days. Shoppers want the confidence with their purchase. Coral House Productions will help you build a compelling short story of your item giving customers the confidence purchasing experience. With a better informed customer, you can exceed your sales goals, increase your conversion and retention rates and experience fewer returns. With well-crafted eCommerce videos, you can build trust between your brand and your customers that lead to long relationships and reoccurring purchases or referrals.
CORPORATE OVERVIEWS (Brand Awareness or Recruiting Videos)
Why should a customer choose you? Why not the other guy? You have a story to tell but sometimes words cannot convey what a smile can. As many actor coaches say, “Show. Don't tell.” At Coral House Productions, we believe in this quote.
We can strengthen your brand awareness to your clients by showcasing not only what you do, but how and why you do it. When people put a face to a name, they build a relationship that can instill confidence.
Nothing has a stronger influence over shoppers than that of a peer review. When someone shares their experience with a product or a person, it can sway a customer's opinion whether it is positive or negative.
Millennials trust user-generated content 50% more than content generated by brands.
Research shows that 82% of shoppers say that user-generated content is extremely important when deciding on purchases. Coral House Productions can help you showcase your company or product with real life customer feedback while highlighting why other clients should choose you.