Product Videos
Video is what gives your consumer the
confidence for a final decision on a purchase.
Product Videos or eCommerce videos provide customers with a first-hand look at a product that is currently on a 2D screen. A product video creates a visual reality that will empower a shopper with product knowledge and the confidence they need to commit to that purchase.
Sure. Shopping online provides convenience in our lives, but it also lacks the real-life product demonstrations that one might get in a brick-and-mortar shop. It also eliminates the personal interaction you could have to convey how your product works or other important product information.
When people shop online, it isn't enough to read a description or look at a photo these days.
Coral House Productions will help you build a compelling short story of your item giving customers that confidence purchasing experience. With a better informed customer, you can exceed your sales goals, increase your conversion and retention rates and experience fewer returns. With well-crafted eCommerce videos, you can build trust between your brand and your customers that lead to long relationships and reoccurring purchases or referrals.
Overview of a Product
Whether you're selling on Etsy, Amazon Seller Central or Shopify, you should always consider having video content so that customers can get a full understanding of how your products looks, feels and functions. A 360º video or a Lifestyle Explainer Video is perfect solution for a buyer to fully grasp the size of your product and how it appears as if it was right in front of them - often giving them the confidence to complete their purchase!
Explainer Videos
With the use of voiceover, motion graphics or having the CEO of the brand explain it, a video talking about how your product or service works is one of the most effective forms of video marketing. In fact, "52% of consumers are more confident in a purchase after watching a product video", according to a survey completed by Internet Retailer Magazine. Plus, it makes for great A+ Content on Seller Central.
Our Recent Product Projects
- All
- Product Video
- How-to
- Microcontent
- Testimonial
Who we've worked with
What our Clients Say
Dave Cross
Realtor, At Home with David
"Simply THE best! Jennifer is a true professional and incredibly talented. Not only does she possess all the technical skill you want in a Videographer and Photographer, but her creative storytelling and her ability to seek to understand the goal of the project and capture the message in images is outstanding and frankly the best I've ever dealt with in 20 years. You will not regret hiring Coral House Productions."
Scott Kelby
CEO, Kelby Media Group
"I was lucky enough to have Jennifer work on my video production team and it literally broke our hearts when she had to relocate to a different state. She had become such an indispensable part of our team that we still haven't been able to find someone to replace her, and I'm not sure we ever will. She's one of those rare individuals who is incredibly talented, amazingly creative, passionate about her work, has great leadership skills, and somehow always has a smile on her face and a wonderful attitude (no matter what the situation). We've all worked with people in our careers that when we look back we know that if we had to do it all again, you'd want that person on your team. Jen would definitely be on my very short list."