Are you considering adding video to your marketing strategy but not sure how much it will cost? You're not alone! The cost of a marketing video can vary depending on a variety of factors, but don't worry, we're here to help you understand the costs and benefits of creating a marketing video.
First, let's talk about why video marketing is so effective. According to Hubspot, 72% of customers prefer learning about a product or service through video. Additionally, 92% of marketers say that video is an important part of their marketing strategy. These numbers show that video marketing can be a powerful tool for connecting with your audience and driving business growth.
84% of people say that they've been convinced to buy a product or service by watching a brand's video.
- Wyzowl
How much should you expect to spend on a marketing video?
The truth is, it depends. We know, we know - that is NOT the answer you were looking for. But in reality, the cost can vary depending on factors such as the length of the video, the complexity of the project, and the quality of the final product. It could cost $900 or it could cost $1 million dollars. It’s less about asking “how much is a marketing video?” and more about asking the right questions pertaining to your unique situation. For example:
- How long do you want your video to be?
- What is the complexity of the project? (i.e. Will there be multiple shooting locations? Will actors, models or other talent be needed?)
- How many video deliverables are you looking for? Do you want social cuts?
There are several more questions you could ask yourself, but the best thing to do is to contact a production company with at least a general idea of what you’re looking for to start getting some quotes.
However, one thing is certain - when it comes to creating a marketing video, you get what you pay for. While it may be tempting to opt for a lower-priced video production company, keep in mind that the quality of the final product will reflect the price you pay. A poorly made video can actually harm your brand's reputation and turn potential customers away.
Instead, it's important to invest in a quality video production company that can deliver a high-quality product that meets your needs and goals. At the end of the day, the cost of a marketing video should be viewed as an investment in your business's growth and success.
According to a survey conducted by Hubspot, the average cost of video production is around $1,200 per minute of video. However, this can vary widely depending on the complexity of the video, the equipment used, and the level of expertise of the video production team.
Who to Hire
When selecting a video production company, look for one that offers a custom approach to video production, tailored to your specific needs and goals. A good company will work with you to understand your target audience, messaging, and goals to create a video that resonates with your audience and drives results. When hopping on a call with a potential video company, take note if they mention creating content specific to YOUR brand’s audience or if they ask more clarifying questions about your brand or product.
Shameless Plug 🙂
At Coral House Productions, we work with each of our clients to create a custom video production plan that meets their specific needs and budget. We understand that every business is different, and we strive to create videos that not only look amazing but also deliver results. When you work with us, you can rest assured that you're getting a team of experts who are dedicated to creating high-quality videos that get results. We’re not just “order takers”. We are “storytellers” and “brand experts” who take a metric-based approach to a video content strategy. And we do so by listening to your needs, researching your competition, and reviewing your current content and audience. We offer a variety of pricing options, but most of our full-day production shoots start around $8-10K. We will also soon be launching a new product in the coming weeks which closely resembles a photographer's mini-session. So stay tuned for that BIG announcement!
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At the end of the day, the cost of a marketing video can vary, but investing in a quality video production company can provide a return on investment that more than justifies the expense. So, if you're considering adding video to your marketing strategy, don't hesitate to reach out to a reputable video production company to discuss your options and begin your video marketing journey.
Thanks for reading and happy video-making!
What our Clients Say
Dave Cross
Realtor, At Home with David
"Simply THE best! Jennifer is a true professional and incredibly talented. Not only does she possess all the technical skill you want in a Videographer and Photographer, but her creative storytelling and her ability to seek to understand the goal of the project and capture the message in images is outstanding and frankly the best I've ever dealt with in 20 years. You will not regret hiring Coral House Productions."
Scott Kelby
CEO, Kelby Media Group
"I was lucky enough to have Jennifer work on my video production team and it literally broke our hearts when she had to relocate to a different state. She had become such an indispensable part of our team that we still haven't been able to find someone to replace her, and I'm not sure we ever will. She's one of those rare individuals who is incredibly talented, amazingly creative, passionate about her work, has great leadership skills, and somehow always has a smile on her face and a wonderful attitude (no matter what the situation). We've all worked with people in our careers that when we look back we know that if we had to do it all again, you'd want that person on your team. Jen would definitely be on my very short list."